Telisa was named enterprise president in November 2022. In this role, she directs strategy and
operations for product, marketing, claims and all business units for both the agency and direct
sides of American Family Insurance Group companies which include American Family,
Homesite, CONNECT powered by American Family and Main Street America.
Previously, Telisa served as president of American Family Direct since July 2021, with oversight
of the organization’s direct-to-consumer companies – Homesite, The General and CONNECT.
Prior to that role, she served as chief operating officer of American Family’s agency business
from 2019, with primary accountability for the personal, commercial, and life lines of business,
as well as the sales and claims operations.
Telisa joined American Family in 2009 as advertising director in the Marketing Division and was
promoted to vice president of Marketing in 2013 and chief marketing officer in 2016. In her
Marketing roles, Telisa oversaw all brand, customer and marketing activities for the company,
including launching the award-winning “Dreams” campaign in 2011 and its numerous
extensions. She also introduced the concept of inspirational brand ambassadors to serve as
“dream champions.”
Prior to joining American Family, she served in sales, marketing and general-management
leadership positions at several companies, including Ford Motor Company and Burger King.
Telisa is a graduate of the University of Illinois and earned an MBA from Northwestern
University’s Kellogg Graduate School of Business. She currently serves on the board of
Directors for the Deluxe Corporation, a payments and business services public company.